Surely by Shirley’s logo – font-based and literally illustrated

//Surely by Shirley’s logo – font-based and literally illustrated

Surely by Shirley’s logo – font-based and literally illustrated

My first journal entry! *tear* Here’s a piece of my thought process as I explain how I create a logo.

::ahem::

First impressions are important. In a world where most consumers have a variety of products to select and choose from, the approach to creating this logo was to keep it simple. If it’s not, stop reading. 🙂 A needle and reel thread is fundamentally how this project began. Why not start there?

Logo stitched on scarf

The goal was to create loyalty between the product, hand processed and embroidered, and the customer. Because the product is worn, this made me think a sense of motion was necessary. I decided to use the typeface Zapfino to create a chic, alive and striking presence. Its custom calligraphy ties with the products quality and is beautiful liveliness is dynamic and striking. The reason why the word, ‘by’, is small is to interfere the least possible with the alliteration of the two words; surely and Shirley. The typeface for ‘by’ is Univers. I chose a sans-serif typeface with large stroke width so that the logo is scalable.

Printed logo tags

Printed logo tags

Printed logo tags

Printed logo tags cut

Color choice. The product collection already comes in rainbow of color palettes and fabrics. To break from this pandemonium (big word there!) I limited the design to two colors to create a strict conformity regardless of the merchandise. This created a cohesive and sophisticated look to the product and provided the professional look of an established business.

printed and stitched tags

printed and stitched tags

Surely by Shirley 03

Surely by Shirley

Surely by Shirley 01

Surely by Shirley

Surely by Shirley 02

Surely by Shirley

Let me know what you think. Just comment below.
Stay tuned for my next journal entry!

By |2020-07-11T13:03:28-05:00April 10th, 2014|Categories: Inspiration|Tags: |1 Comment

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One Comment

  1. Regular Joe April 4, 2015 at 11:02 AM - Reply

    This is a regular comment. Nothing special. I liked the article though – it was very nice!

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.